Daily Archives: March 27, 2018

9 posts

Why ABC Put a ‘Make America Great Again’ Hat in Its Roseanne Subway Activation

Trump’s presidency has divided the Conner family

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The train activation includes the Make America Great Again hat that hangs on the Conner family’s back porch.
Dianna McDougall for Adweek

It’s been two-and-a-half weeks since ABC turned a New York subway train into the iconic Roseanne living room as part of its nostalgia-themed marketing campaign to promote the revival’s debut on March 27. Continue reading

After ‘Presenting’ the World Series, YouTube TV Will Do the Same for the NBA Finals

Multiyear deal includes rights to the WNBA and G League championships

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YouTube TV didn’t even exist a year ago. But just 11 months since its April launch, the live TV streaming service has already secured deals to become the first presenting partner of half of the country’s four biggest professional sports leagues. Continue reading