50 Cent to Headline Live-Streamed SXSW Concert

Timbaland, another minority investor in the company, has also used the app to live stream portions of his concerts.

So far, Hang w/ has broadcast 3 million live events, said Andrew Maltin, Chief Executive of Hang With Inc., based in Fountain Valley, Calif. While some of those are initiated by celebrities such as Kaskade, Cheech and Chong, Lucy Hale and Soulja Boy, most are created by average people. 

“There was a guy who broadcast himself this morning brushing his teeth and talking about philosphy,” Maltin said. “It’s reality TV on steroids.” 

For now, the app is free and does not generate any revenue, but the company plans to introduce advertising in the future, sharing part of that revenue with artists.

“This was the original reason we built the app,” Maltin said, “so celebrities can monetize their social media outreach and activities.”

Article Appeared @http://www.billboard.com/articles/columns/the-juice/5923078/50-cent-to-headline-live-streamed-sxsw-concert-exclusive

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