Alexa’s move to the tablet is a bigger deal than you might think

By Hayley Tsukayama

Article Reprint

Alexa: Escalate the war.

On Thursday, Amazon announced that it is adding its voice assistant Alexa to its Fire tablets for the first time. (Amazon chief executive Jeffrey P. Bezos owns The Washington Post.) The voice assistant has previously been in Amazon’s Echo, Fire TV and Fire Stick devices, but will launch with the new, low-priced $90 Fire HD 8 tablet that ships on Sept. 21. Alexa is also coming to the Fire HD 10, Fire and last year’s Fire HD 8 tablets via a free over-the-air software update in the coming months.

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