Founded by two former investment bankers, Rehncy and Bipan Ahuja, BAW London creates streetwear for men and women based around the ideal of a drama-free world, where everything is just simply black and white. The sweatshirt Bey wore (which sold out in record time, naturally) is part of the brand’s Dictionary Collection, which features a series of powerful words and playful definitions. “It’s a completely unique concept. We have created our own quirky definitions for certain words that represent different personalities,” Rehncy explains.
The collection has a growing celebrity following including Cheryl, Tove Lo, Ty Hunter and Dani Song. Known for toques ($53), tees ($71) and sweatshirts ($107), BAW London is currently expanding its roster to include muscle tanks, joggers, hoodies, leggings, jackets—and a full activewear line is also in the works.
Available at a number of high-end international boutiques, including Harvey Nichols in Dubai and London and Colette in Paris, BAW London will be hopping the pond to debut later this month at Simons at Square One Shopping Centre in Mississauga.
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Article Appeared @http://thekit.ca/fashion/queen-designer-baw-london/