All Hail the Queen Designer Dressing Beyoncé

Streetwear brand BAW London gets Beyoncé’s seal of approval

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When Beyoncé wears your gear and posts it on Instagram, garnering 1.2 million likes, it qualifies as a defining moment. Last spring, after that happened to U.K.-based fashion line BAW London, co-founder and creative director Anoopreet Rehncy had to pinch herself. “It was a dream come true. Having support of that magnitude is something I can never forget,” she says. “Our brand went completely viral and things have only got faster since!”

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