An ‘explosion’ of youth exposure to e-cigarette TV ads

E-cigarettes have not been fully studied by the FDA, but a laboratory analysis of several samples conducted by the agency in late 2008 found trace amounts of carcinogens and toxic chemicals, such as diethylene glycol, an ingredient used in antifreeze.

Results of the new media study provide “the strongest evidence that there has been an absolute explosion of youth exposure to e-cigarette advertising on television,” says Matthew Myers, president of the advocacy group Campaign for Tobacco-Free Kids.

“It’s particularly disturbing precisely because Congress removed cigarette advertising from television because of the unique impact TV advertising has on young people,” Myers says. ” When e-cigarette manufacturers say that they don’t market to minors, it’s deja vu all over again. This study demonstrates the importance of FDA moving rapidly and decisively to protect our nation’s children.”

Article Appeared @http://www.usatoday.com/story/news/nation/2014/06/02/e-cigarettes-tv-ads-youth/9760425/

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