1:04 p.m.: Apple CEO Tim Cook takes the stage. “I’m going to get started by talking about the product that has changed all of our lives,” he says, referring to iPhone.
1:00 p.m.: Apple kicks off with a montage featuring statements like “a whole new take” and “change things.” It’s looking more like we’ll see a new device.
12:58 p.m. ET: Guests at the Flint Center in Cupertino, California are filing in and grabbing seats. The show starts soon.
Article Appeared @http://www.usatoday.com/story/tech/personal/2014/09/09/apple-live-coverage/15314611/