2:35 p.m.: Cook now discussing the health benefits of the Apple Watch. The Fitness app monitors all activity and movement, while the Workout app lets users set specific goals for exercises like cycling and running.
2:32 p.m.: Third-party apps will work on the Watch as well. For example, a Starwood Hotels app lets users use their Watch as a room key, while Twitter users can view their timelines or send tweets from your wrist. BMW, Pinterest, Honeywell, Nike and Major League Baseball all working on watch apps.
2:28 p.m.: For maps, the Apple Watch gives vibrating feedback that tells you when to make the turn when using walking directions. Very cool. Users can also access contacts, making phone calls or sending special visual messages drawn on screen and sent to a friend’s watch.
2:26 p.m.: It seems Siri is incorporated into the Watch as well. A demo shows how to search for movies playing nearby. After asking Siri about what movies to watch, she will recommend films and locations. Users can also access photos from the watch.