Artist Profile: Jprod

I believe I have similar traits to not only music greats but also of business greats. I fully understand the business side of music but I am not willing to compromise my art. Money, girls, being thought to be cool, none are my motivations. Granted, it comes with the territory, which is cool but that isn’t why I dedicate my life to my music.

My goal is to transcend rap; to make it every race or culture’s favorite music. One thing that I think separates me from a lot of artists doing it is my ability to adapt. Throughout my life I have been around every culture, I have had conversations with every type of person.  The fact that I have favorite rap artists from the west coast, east coast, dirty south, Midwest, really gives me a leg up. It enables me to know how to convey my message to each person from each region. I pride myself on being original and going against the grain. I embrace how different I am and how different I think. Being different is a small price to pay for being a genius. Einstein never gave an f*** about what anyone had to say about him.

As far as making moves to brand my movement or break songs, I do it the way I want to do it. I don’t care what people tell me I should be doing. I don’t believe in paying people a ridiculous amount of money for promo. You do not have to worry about that if you make real trill music. People will gravitate towards it. I am not looking to be a one hit wonder or pop off for one summer. I want to be the topic of conversation 10 years down the road. I do not want to be the biggest rapper; I want to be the biggest artist.

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