Babies & Business Plans


Corwin explained that she could work with her, but Ms. Goodwin would have to write the plan herself. An enthusiastic and motivated entrepreneur, she jumped in with both feet.

Under Corwin’s direction, Ms. Goodwin went through numerous drafts of the plan, which included marketing to do lists, projected revenues, expenses, and timelines. The prospective business owner spent so much time fine-tuning her business plan that she knew it cold. When she met with Mr. Dennis Irving, president of Highland Community Bank, to discuss the plan, he asked her, “Don’t you need a copy for our discussion?” “No,” Ms. Goodwin answered, “I don’t need a copy because I know it.” And she proved in the discussion that she did, answering every question he had relating to details of the business she wanted to open Mr. Irving was “so impressed” that she knew her business. He said “Many people sit before ma and do not know their business. They have to rely on their accountants.”

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