Biscoff Spread: Lotus Speculoos spread dubbed ‘crack in a jar’ is flying off supermarket shelves

Biscoff spread is the brain child of Els Scheepers, who appeared on Belgian television programme De Bedenkers (The Inventors) in 2007. Her caloric recipe made it to the final of the show and Lotus Bakeries was so impressed that it approached her to make the product a reality.

The spread, which is marketed as suitable for enjoying with toast, apple slices, or even straight from the jar, sold out just three hours after its release in Belgium.

It was introduced to the United States in 2011.

Article Appeared @http://www.independent.co.uk/life-style/food-and-drink/news/biscuit-spread-dubbed-crack-in-a-jar-is-flying-off-supermarket-shelves-9474458.html

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