Bob Marley’s Son Is Building A Coffee Empire To Honor His Late Father

He says that he didn’t inherit his father’s musical talents, so he wanted to find another way to honor him. His father grew up on a farm and often talked about wanting to retire on one, Marley said. Bob Marley died of cancer in 1981 at the age of 36.

Today, the company continues to grow pesticide-free coffee under the “Jamaica Blue Mountain” label. It also sources sustainably grown coffee from sister farms in the Jamaican Blue Mountain region and from farms in Ethiopia and South America.  

In the Jamaican city of Kingston, Marley Coffee is the largest employer.

“We’re more than just this brand that is trying to market some coffee,” Toevs said. “We are creating good lives for people who are helping to produce that product through sustainable farming. We’re really passionate about it.”

Many of the roasts use the names of Bob Marley songs, including “Get Up, Stand Up,” “Buffalo Soldier,” and “Simmer Down.”

The company also sells four kinds of single-serve coffee pods compatible with Keurig machines, and has plans to add another five flavors in the coming months, Toevs said. A line of Nespresso-friendly pods is also in the works, he said.

The coffee is sold in Whole Foods, Safeway, Kroger, Giant, Dean & Deluca, Vons, and other stores.

Here are some of the roasts:

marley 2

 

 

 

 

 

 

 

 

 

 

Article Appeared @http://www.businessinsider.com/bob-marleys-son-has-a-coffee-company-2014-2

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