Trying to sell the idea that a plastic bag is better than an Amazon box
Article Reprint
The Barnes & Noble shopping bag spent years promoting a product—the Nook e-reader, an also-ran rival to the Amazon Kindle—that was intended virtually to eliminate the need for bookstore shopping bags. It didn’t work. Now B&N has decided to use its shopping bags to emphasize something Amazon.com doesn’t offer: bookstores that offer handsome plastic bags.