10a. Fox Sports 1 Gabe Kapler wrote an interesting piece about PEDs for Baseball Prospectus.
10b. There is a never-ending demand for NFL content — SI started the TheMMQB.com on that premise — and ESPN.com will have a dedicated digital home for each of the 32 NFL teams. It’s a smart play and the company is using its endless checkbook out to pilfer seasoned reporters from newspapers across the country. This is where ESPN’s largesse helps because it gives talented news people a landing spot as newspapers continue to downsize. The list of reporters and hires is here.
10c. Keith Olbermann’s new one-hour daily program –“Olbermann” — debuts Monday on ESPN2 at 11:00 p.m. ET.
10d. Fox Sports 1 executives say the graphics on their network will inform viewers where a college football games is airing even if it is airing on a competitor. That’s serving viewers. Well done.