From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

And how he got that nickname

Article Reprint

There are many different roads professional athletes can take when their playing days are done.

In 2002, boxing great Oscar De La Hoya stepped out of the ring and established Golden Boy Promotions. Now, it’s one of the biggest boxing promoters in the world. In a video that was part of Adweek’s annual sports issue, De La Hoya told us his key to a successful life after sports is simple: “Do your homework.”

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