The Brand Publishing Arms Race to recruit better talent and tell better stories.
Truth in Advertising, and the question of whether brands are going to proudly own their content, or revert to devious tricks.
Audience, and the rise (and risks) of platforms that are trying to get more eyeballs in front of branded content.
The Numbers Game in which brands will need to completely rethink publishing metrics and how to tie them to business results.
We’ll be putting on our war paint.
Article Appeared @http://mashable.com/2014/03/25/content-arms-race-brandspeak/