The Seahawks running back has taken a large spotlight in the run-up to Super Bowl XLIX, somewhat overshadowing the so-called “deflate-gate” drama centered around New England Patriots coach Bill Belichick and quarterback Tom Brady.
What’s interesting is the difference in the narrative.
Brady and Belichick find themselves having to explain away the so-far inexplicable deflation of footballs in the recent AFC Championship, where they handily beat the Indianapolis Colts 45-7. At press conferences Brady seemed dumbfounded that he had to explain anything, while Belichick had the classic “oh-sh*t-I’m-busted-again” look on his face. The two, plus owner Robert Kraft (who had the gall to ask for an apology), did not control the narrative of their story even going into the most popular sporting event in the world, which will be their sixth appearance. And I find that hilarious!
On the other hand Lynch, who isn’t the only high-profile black person with that last name, is making sure that his story is being told the way he wants—by short, direct, pointed quips to reporters: “I’m only here so I don’t get fined.”
This follows weeks of this type of singular response to the media…
After a playoff win against the Carolina Panthers in January: “I”m thankful.”
On Superbowl Media Day on Wednesday: “You know why I’m here.”
That set off a barrage of insulting questions from reporters like “Marshawn, why do you have to be such a jerk?” and “Is it profitable not to talk?”