Ikea focuses on customers with little money and little room to spare

The furniture company is transitioning to three-year plans in order to keep pace with a rapidly transforming society.

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CEO Jesper Brodin said Ikea’s strategy is to reach directly into people’s living rooms by increasing its digital focus, online shopping and provide better service to those that need home delivery. (LEON NEAL / GETTY IMAGES FILE PHOTO)

STOCKHOLM—Ikea Group, the world’s largest furniture retailer, is getting ready for a future where people have little to spare: both in their wallets and in terms of space.

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