Besides actually printing out an object, objects could be scanned and placed inside a virtual environment.
Because the iPad doesn’t have enough power to process all the information, the structure and color data are sent to the cloud instead; Itseez says its cloud technology can create more accurate 3D renderings too. Within 10 minutes, the data is sent back to the app as a .ply or .obj file, which can be shared via email or published on Sketchfab.com as an interactive 3D model. Companies can utilize the device and software to quickly create a 3D object of a product they’re developing, while home users can create life-like 3D sculptures of family members, which was one of the first things Erukhimov did when he got his hands on the Structure Sensor (the 3D models look so realistic, it’s kind of creepy). Besides actually printing out an object, objects could be scanned and placed inside a virtual environment, which would benefit those working in the entertainment industry like video game developers.
As you probably figured out, the app requires the Structure Sensor in order to perform the 3D scanning, but anyone can download it to view sample 3D objects. (Itseez3D says they plan to add support for other new iPad-based sensors down the road). Yes, unless you have the Structure Sensor, the app is kind of useless for the general consumer, but it does give you a good idea of how well the sensor and Itseez’s color technology works.