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Possibly the most glaring and widespread exploitation of Black talent is found in college sports, where Black athletes fill stadiums with paying customers—as with the estimated $940 million March Madness spectacle in college basketball—but receive not a single penny for their marketable talent. The only similar business model is slavery itself. If the Black athlete accepts a sandwich or a stick of gum, he is subject to severe penalties. Meanwhile, his white coaches and his school’s athletic departments may—and do—enter into multi-million-dollar private contracts with merchandisers, advertisers, and media corporations.
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