The fast-food chain will begin phasing out the beverage on May 1, according to a memo posted this week on Reddit. A representative for McDonald’s told Eat This, Not That that all locations will stop carrying the drink after July. According to the memo, the chain is introducing a new “proprietary” beverage called Sprite TropicBerry that will be served exclusively at McDonald’s locations. It’s part of the company’s partnership with Coca-Cola.
McDonald’s website touts Hi-C Orange Lavaburst as “packed with crisp citrus flavor,” but customers won’t be able to enjoy it for much longer. You may still have time to order the drink because McDonald’s locations are advised to keep selling it until their current supply is gone. At least one Reddit user expects a backlash from the move, writing, “It’s gonna be a fun few weeks up ahead. Hi-C is one of the more popular drinks at my location.”
Between new drinks and new uniforms. McDonald’s is on the: New Year, New Me gameplan.
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