The key to capital raising is knowing how to pitch your business to the people. Participants learned this through hands-on coaching. Tameka Moss, a partner at Next Street and head of learning and development practice, also lead session that provided feedback to four companies that pitched their businesses. Five lessons learned:
- Taylor your pitch. Pitching to investors is not the same as selling consumers on your business.
- Keep it concise and simple. Think about how much you can convey that someone will retain in a short period of time.
- Sell a dream. Investors like to hear from the company’s founders and those who are passionate about their business ideas.
- Define your scalability model. Investors like to see that you are capable of growing the business to next level, including expansion into different locations.
- What’s the ROI? Investors want to hear about return on investment. Selling the company is not an easy way out.
The bottom lines is that an investor gives you $1 her or she wants to know how soon can you turn that $1 into $100 and how much of that $100 are they going to get back.
Article Appeared @http://www.blackenterprise.com/small-business/minority-entrepreneurs-receive-more-than-1-billion-capital-inner-city-program/