Nattofranco Is the Digital Age of Japanese Streetwear

japan fashion 4How was your recent trip to Japan?
This time, I visited as a “fashion designer” and I made some really cool connections in Tokyo and Osaka. I went with a very good friend of mine got the seven day rail pass and went all over Tokyo, Kyoto, Osaka and Naoshima Island. I met with a few buyers and visited the craziest shops like Gr8 Tokyo, Faline and H100 Bonsai. I wanted to reconnect with my Japanese heritage a bit more and went up north to visit my 100-year-old grandparents. I did a Nattofranco photo shoot of them wearing the spring collection.

If you could see anyone wearing Nattofranco, who would it be?
Cibo Matto, Kiko Mizuhara, and this babe I found on Instagram, Kirsten Kilponen. She is like my ultimate muse.

If you could travel into the future, where do you see yourself and Nattofranco?
As Diane tells me all the time, “You never know what and how the future is going to unfold.” Right now, I love building the label. There’s no limit to it.

Article Appeared @http://www.vice.com/read/nattofranco-is-the-digital-age-of-japanese-streetwear-438

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