Niche Market
“Having watched my stock price go up and down and up, it seems almost whimsical,” Koch, 64, said in a telephone interview. “I remind people getting rich is life’s great booby prize. Any normal person would much rather be happy than rich.”
Selling craft beer has made Koch both. This week, Koch will travel to Los Angeles and Maine, where he will go bar-to-bar trying to persuade beverage managers to carry Sam Adams,something he has done since he started brewing beer in his Newton, Massachusetts, kitchen in 1984.
“Because this was something started out of passion, I’ve been able to sustain 30 years of growing the business with allthe ups and downs,” Koch said.