Sears, Kmart join other retailers in dropping Trump-branded items

Reuters reported Saturday that Sears Holdings and subsidiary Kmart will discontinue online sales of 31 items from the Trump Home collection, which includes lines of living room and bedroom furniture, lamps and chandeliers. 

Brian Hanover, a spokesman for Illinois-based Sears Holdings, said the decision was made “amid a streamlining effort,” Reuters reported. 

“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” Hanover said, adding that neither Sears nor Kmart carry Trump Home products in their retail stores. 

Hanover didn’t respond to a call and email from The Washington Post on Sunday. The Trump Organization also has not responded to an inquiry from The Post. 

It’s unclear which 31 Trump Home items will be removed from the companies’ online stores. 

As of Sunday, 14 Trump Home products remain on the Sears website, all but one listed with discounted prices. A $942 Trump Home mirror is being sold for $628. Another mirror with an original selling price of $818 is now at $598. 

Only two Trump Home lamps were on Kmart’s website Sunday, both with significantly lower prices. 

The news comes shortly after other retailers decided to partially or completely distance themselves from the Trump brand. 

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