In the past week or so, Nordstrom, Neiman Marcus and Belk stopped selling Ivanka Trump’s name-branded line of clothing, shoes and jewelry amid an aggressive campaign to boycott the Trump brand.
None of the companies have directly addressed the campaign, called Grab Your Wallet, which has been urging shoppers to boycott retailers that carry products with the Trump name. But their statements suggest that the move was driven by consumer feedback and how well the products sell.
Nordstrom, for instance, said the company’s decision was based on the products’ performance, not politics.
“Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now,” Nordstrom said in a statement.