Guiding clients on both sides of the equation – corporate decision maker and small business owner to make solid connections to advance profits, gain efficiencies, and support economic development – is Rattler’s focus. As CEO and founder of Supplier Diversity Academy, her speaking and training programs have helped create scores and scores of winning connections to invite new possibilities, enhanced performance, and greater rewards since 2008.
“The list of things to start, stop and keep doing to earn serious consideration and rewards is long, and the upside for those who take action is huge,” Rattler says.
For example:
- When pitching new business, stop tossing your needle in the haystack with hopes of scoring pay dirt. Narrow your search for the right decision maker by visiting the “Contact Us” section of the website and finding the right name and department to make your first point of contact. For example, training and human resources departments are good places to start to pitch indirect purchases. Procurement and supplier diversity are good places to start to pitch direct purchases.
- Pay attention, customize, and personalize. That means watching the news media, reading the corporate communications, and reviewing the corporate social responsibility report to determine how your services, philosophy, and approach are a great fit before making an approach.