Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up

santizer 2Sheena Robinson, a senior media planner with the Intermark Group in Birmingham, Ala., says one agency client, a health insurer, buys ads on the dispensers in Winn-Dixie supermarkets and other retailers throughout the state. Many consumers assume the insurer (which declined to be named) installed the dispensers on its own volition.

“Consumers say, ‘Thanks for bringing these to the stores,'” Robinson said, referring to comments to the advertiser. “What I like about this is you’re giving the user something.”

Hand sanitizer also is booming as a promotional tchotchke. To help market the Connecticut health insurance exchange, for example, Access Health CT hands out sanitizer emblazoned with its logo.

At Motivators.com, which sells branded promotional products, sales of hand sanitizer gels and sprays have experienced “tremendous growth” in the last five years and consistently are in the top 10 of the more than 50 categories of items it sells, according to Rachel Levin, director of sales and marketing at Motivators Inc.

Article Appeared @http://www.adweek.com/news/advertising-branding/ebola-scare-hand-sanitizer-cleans-163075

                                       

 

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