wgci.com
Article Reprint
Snoop Dogg’s happy to lend his likeness to brands looking to gain some cool cred — as long as they can reach for their wallets when it comes time to pay up.
The West Coast legend is suing Pabst Brewing after failing to properly compensate him for a 2011 endorsement deal with Colt 45’s fruit-flavored malt beverage called Blast. Among the terms for Snoop giving his co-sign was a provision that if manufacturer Pabst Brewing Co. ever sold off Colt 45, Snoop would get to cash in.
In 2014, the brewer did just that, selling off the iconic malt liquor company for $700 million to Oasis Beverages. Based on Snoop’s claim, this would entitle him to a cool $70 million.
Photo: Getty Images