A representative from the corporate office in Seattle said the brand, which has been sold at Starbucks outlets and at grocery stores like Publix since 1998, will cease production in “the first part of June.”
Was it poor sales? The usual product mix shifting about? (We still miss the Ancho Chipotle Chicken panini that disappeared from stores last fall.)
The rep could offer no reason, suffice to that say she, too, had long enjoyed the mild brew with a flavor described as “more toasty than roasty” on the chain’s website.
“Nature of the business,” she surmised.
No word yet on what will replace Breakfast Blend, which was launched 20 years ago to satisfy customers who wanted a “less intense” coffee in the morning, but one with “a lot of character.”