Starbucks to test delivery service this year in Seattle, New York

With Starbucks shares hovering near record highs, Wall Street seems to be buying the promise. But such breakneck growth can be hard for a mature company like Starbucks.

So in addition to opening 8,000 stores over the next five years — about 4.3 per day — the coffee giant will have to drum up new revenue through initiatives like mobile delivery.

At the meeting, Starbucks CEO Howard Schultz told shareholders the company planned the sixth 2-for-1 stock split in its history. Shares rallied to record highs after the announcement, closing at $95.84, up 1.5 percent.

Starbucks also said it struck a deal with Chinese food and beverage maker Tingyi Holding Corp. to manufacture and distribute ready-to-drink products in China, a market the company estimates at $6 billion.

In Seattle, Starbucks’ beverages and pastries will be delivered by Postmates, a San Francisco startup that specializes in on-demand delivery. Pretty much like Uber, Postmates relies on technology and part-time workers with their own bikes and cars to deliver food and merchandise.

Leave a Reply

Your email address will not be published. Required fields are marked *