In super-dense New York, Starbucks will try a different approach, which it calls “green apron delivery.” That uses employees of a Starbucks inside an office building, delivering just within the building itself. The first test will take place in the Empire State Building.
The already busy store will have a separate area dedicated to preparing the orders for delivery “so we don’t slow down” the rest of the operation, Brotman said.
Brotman also said Starbucks will launch mobile ordering in Canada and a pilot test in the United Kingdom before the end of the year.
Starbucks released new numbers that show how its mobile initiative is having a growing impact on its brick-and-mortar empire.
Starbucks processes about 8 million weekly mobile-payment transactions, representing more than 18 percent of the revenue collected at its U.S. stores, Brotman said. The last time the company gave out a number it was 16 percent.
Article Appeared @http://www.seattletimes.com/business/starbucks/starbucks-to-test-delivery-service-this-year-in-seattle-new-york/
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