The former Microsoft CEO vows his NBA team will break new ground by keeping digital rights to themselves and creating an “over the top” streaming network to complement the usual TV game broadcast.
By: Geoff Baker
Article Reprint
Inside sports business
Former Microsoft CEO-turned NBA owner Steve Ballmer certainly knows how to captivate an audience.
Ballmer was his usual high-octane self last week at the GeekWire Sports Tech Summit at Safeco Field, enthralling conference-goers with blunt, entertaining answers to moderator questions. And the biggest of those questions has a nationwide audience of sports and television executives watching just as intently to see what the Los Angeles Clippers owner does next.