Swank PR host panel discussion on Artist Business and Branding at Lake FX Event in Chicago

By: Jarrod Horton

Staff Writer

A lot of artists are not conscious of their brand and how it affects their ability to be viable and marketable to the public. “I can’t present you to McDonald’s when you drinking lean in your video,” said Briana Gatlin owner of Swank PR. Her publicist firm hosted a panel discussion titled The PR Trifecta: Artist, Business, and Branding Partnerships in PR.

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