Sweet Cigarillos And Cigars Lure Youths To Tobacco, Critics Say

The appeal among young people has lots to do with the large variety of candy like flavors in the little cigars, according to Jennifer Cantrell, director of research and evaluation at the anti-tobacco Legacy Foundation.

“We’re seeing chocolate, cherry, wild cherry, strawberry, grape, candy apple,” Cantrell says. “Pretty much every flavor you can think of that you might see in a gum or candy product we’re seeing in little cigars and cigarillos.”

To examine how heavily companies market to young people Cantrell sent field researchers out to about 750 small grocery and convenience stores in Washington, D.C.

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