T-Mobile Launches Campaign to Lure Used iPhone Buyers

“We expect that consumers will start trading in older devices,” said Harry Thomas, T-Mobile’s director of marketing. “For every person waiting in line for the next model, a lot of them have to find a secondary market for that older device.”

Apple Inc. hasn’t said anything about a new iPhone, but it is expected to announce the iPhone 5 at an event it has scheduled in San Francisco on Wednesday. Sales would likely start later this month.

Signing an iPhone up for T-Mobile service has been possible for years, and the company says it has more than a million iPhones on its network. But they suffer a big penalty in data speeds, taking about 50 times longer to download files than on AT&T Inc.’s network.

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