T-Mobile Launches Campaign to Lure Used iPhone Buyers

T-Mobile, the U.S. cellphone business of Deutsche Telekom AG of Germany, has bought 3,000 iPhones and spread them out in its stores, so salespeople can demonstrate the iPhone working.

T-Mobile’s pitch will center on its unlimited data plan, which it reintroduced last week. AT&T stopped signing up new customers to unlimited plans two years ago, and now slows down service drastically for the rest of the billing cycle once those still on old unlimited plans reach a certain level of data usage.

In Atlanta and New York, T-Mobile will be giving away $100 gift cards to customers who sign their iPhones up for two-year contracts.

Associated Press.

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