Taco Bell just revealed that it is testing a Taco Lover’s Pass, where subscribers can get one free taco per day for 30 days. Currently, the fast food chain is testing this out in select restaurants in Tucson, Arizona, according to CNBC.
Depending on the specific location, the Taco Lover’s Pass ranges in price from $5 to $10 a month. Once set up, the pass unlocks a secret menu of free daily tacos on the restaurant’s app.
Among the items available with pass will be soft tacos, crunchy tacos, Doritos Locos taco, and the Spicy Potato Soft Taco, among others.
The program will be tested at 17 restaurants from September 9 to November 24. If successful, the pass could be rolled out at across more locations.
Officials at Taco Bell hope the pass will increase visits to its restaurants from customers. The chain is aware that people may be hungry after enjoying one taco, but they hope customers will order more items off the menu.
Now, how do you receive a free taco?