Though Courtyard and Residence Inn are both big-name brands, there are subtle differences that make this particular property stand out from others bearing the same name. Most significantly is the work of renowned abstract expressionist artist-in-residence William DeBilzan who brings “humanity and warmth” to the hotels, said Gross. He added that while the artist-in-residence program is a trial, it might be adopted in other properties. “Let’s see if it catches on,” he said.
That’s not the only thing the new hotel(s) is testing out. The decision to have the shared fitness center with floor-to-ceiling windows on the prime 35th floor, rather than relegated to a lower floor, is a new idea. And with it comes a personal trainer on staff, at least for the time being. Jim McCabe, area director of Sales and Marketing for Marriott, said having a trainer is a test trial and unusual to see in these hotel brands.
Another new addition Courtyard brand loyalists will no doubt notice: Keurig coffee makers, something McCabe called “an upgrade.”
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