The C-Suite Insider: Clif Bar CEO Kevin Cleary Pays Workers to Exercise 2.5 Hours a Week

How many miles a week do you run?

Twenty miles a week.

“I sit down on Sundays and I map out my week,” Cleary said. “This sounds ridiculous, but I look at my week from Monday to Sunday and I carve out the time: when can I get rides in, when can I get runs in, then I plan it right then. I’ve got them on Excel spreadsheets since 1999.”

His workouts sometimes include running during the work day.

“It’s a good example for me to set for people at the company,” he said. “There’s a lot of times I’ll go out for a run then I’ll walk back through the company; and I’m going to a meeting and I’m still sweating, because I’m squeezing the workout in.”

How much sleep do you get?

“I try to get eight hours, but inevitably it’s considerably less. When I get up in the morning is when my first kid gets up. I’ve got three little boys. It is like clockwork: at 6:30 a.m. they are in our room, ‘Dad! Dad! Let’s go downstairs and hang.’ So, that’s my alarm clock,” he said. “For hours of sleep, I would guess it’s around six.”

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