The Facebook App Now Has Camera, Direct, And Stories, Three Features That Copy Snapchat

In a briefing, Hayes didn’t deny Snapchat’s influence on Facebook’s new features. Snapchat “had really pioneered Stories and did a great job uncovering the fact that [Stories] are a great way to communicate visually,” he said. “We see Stories as a format that will be consistent across social media for everyone to create and share visual content.” The company had previously denied that Snapchat affected its decision to create similar features.

Snapchat-esque features are now available in all of Facebook’s flagship apps: WhatsApp, Instagram, Messenger, and now Facebook Camera, Direct, and Stories. Each app has a different use case, Facebook said, and you won’t be able to cross-post content among them. They’re also only available in app form, not on your desktop.

“While the story format within Messenger lends itself more to ‘who’s up for coffee?’ and an ensuing thread, the story format in Facebook is more aligned with how people share photos and videos there already — though the content people share on Stories will be more lightweight,” Hayes said.

The social network has introduced a number of different filters within Camera, Direct, and Stories, including overlays for local holidays or slang. It’s also partnered with several film studios and artists to create filters in the mold of popular characters and artworks, like the Minions.

These filters aren’t sponsored, as some of Snapchat’s are, and brands won’t have access to the Facebook Stories feature for now. Stories also won’t show ads at launch, though they may later.

Article Appeared @https://www.buzzfeed.com/blakemontgomery/the-facebook-app-is-rolling-out-its-snapchat-copy-today?utm_term=.icZZZnYRVx#.pkpPPv0Y72

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