Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies’ posts dropped from reaching 12% of their followers in October to just 6% by February
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Facebook and its popular Pages platform have been a cornerstone of most companies’ social-media marketing strategies for years. But if the brands, organizations and celebrities that use Pages want to continue to reach Facebook’s 1.23 billion monthly users in the future, they’re going to have to pay up.
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