The Kickoff: Dapper Dan’s Latest Collaboration Merges Fashion and Football

The iconic designer brought his talents to a luxe limited-edition lounging collection with Pepsi—complete with its own custom print.

By: Maiysha Kai

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Photo: Pepsi

Who says fashion and football don’t mix? This week, New York Fashion Week kicked off—as will the 2021 NFL season on Thursday night, literally. Accordingly, the week will no doubt be filled with fashion moments both outstanding and outlandish (after all, the much-delayed 2021 Met Gala also makes its return next Monday), but why should the runways have all the fun? In tribute to the in-tandem timing of these two American pastimes, design icon Dapper Dan has teamed up with another cultural icon, Pepsi, to create a limited-edition capsule collection merging the sport and his signature style for Pepsi’s season-long “Made for Football Watching” campaign .

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