The Mysteries of Apps: Flappy Bird Shows That Dumb Luck Matters

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There’s no reason that Flappy Bird should have become such a sensation. The app, in which a player controls a bird flying awkwardly through a series of tubes, has crude controls and pixelated graphics that look like something out of Nintendo’s Super Mario Bros. era. It was made by an independent developer in Vietnam without powerful backing or evident business strategy. Yet the game is currently the most popular free app in more than 110 countries.

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