The Repeated Racism of Snapchat

As a startup, it can sometimes be hard to navigate the shifting sands of race, gender, and power. But some mistakes are easy to avoid.

By: ROBINSON MEYER

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 REUTERS/Eric Thayer (UNITED STATES - Tags: BUSINESS LOGO) - RTX17GXT
REUTERS/Eric Thayer (UNITED STATES – Tags: BUSINESS LOGO) – RTX17GXT

You are a small though extraordinarily wealthy technology company, afloat in a sea filled with other such companies. Some are larger than you, and some are wealthier. People in your industry use language that touches on noble virtues and planetwide connection. But in practice, you profit from a society layered with different kinds of oppression and discrimination. You have to decide how to use your wealth and power in a world that consistently falls short. What is your duty?

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