“They Own Everything & Got a 70/30 Split”: Jimmy Iovine On SZA’s Favorable Record Deal

“You have all of these artists that are creating buzz, getting action on their music, and then what happens is all the labels bid.”

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Photo Credit: Asia Barbie

For two years, SZA and her fans publicly chided Top Dawg for not releasing her debut, but while the label was working behind-the-scenes with the St. Louis-born, New Jersey-raised artist to craft what would become the acclaimed Ctrl, they were also building up her buzz and creating a bidding war among several major labels.

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