“You have all of these artists that are creating buzz, getting action on their music, and then what happens is all the labels bid.”
By DJ Z
Article Reprint
For two years, SZA and her fans publicly chided Top Dawg for not releasing her debut, but while the label was working behind-the-scenes with the St. Louis-born, New Jersey-raised artist to craft what would become the acclaimed Ctrl, they were also building up her buzz and creating a bidding war among several major labels.
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