The partnership between TikTok and UnitedMasters enables TikTok users to distribute the music directly to other music streaming platforms. TikTok will opt all music from its creators who join UnitedMasters into the platform’s Commercial Music Library, with the artist’s blessing, giving businesses access to a large catalog of new sounds to use in their content. TikTok will also partner with UnitedMasters in promoting key artists on the platform.
Known as a music discovery springboard for viral hits from unknown artists, TikTok is also a growing destination for artists looking to showcase their craft and engage new fans. Artists like Curtis Roach, Curtis Waters, Breland, Tai Verdes, BMW Kennyppcocaine and Avenue Beat preview original music directly on the app, creating the momentum that leads to a trending hit. Other emerging artists, like Shuba, Blu DeTiger, and Kid Sistr use TikTok as a platform for creative performances, showing off instrumental and vocal chops.
TikTok’s new integration with UnitedMasters will make it even easier for artists and creators on TikTok to translate trending activity into career success. Several UnitedMasters artists’ music have flourished TikTok including songs by NLE Choppa, BMW Kenny, and Tobe Nwigwe.
“If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” says Steve Stoute, CEO and Founder of UnitedMasters. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”