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With Twitter’s ad revenues struggling, the company has set its sights on data licensing.
Twitter has seen some positive changes in its user engagement recently. But despite that, the company’s ad business is still floundering. Data has shown that the company has been gaining ground with daily active users (DAUs), with the group clearly outpacing the modest growth of monthly active users (MAUs). However, Twitter still hasn’t managed to turn this growth into revenue.
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