Earlier that day, the NASCAR Sprint Cup Series will also celebrate its return to the famous Talladega Superspeedway with the 44th running of the Aaron’s 499 (FOX and FOX Deportes, 1 p.m. ET).
“Arranque de Pasi�n, La Historia de Ela,” is a co-production between Univision Studios and Kate Del Castillo Productions, Inc., in association with NASCAR. The drama stars internationally acclaimed television and motion picture actress Kate del Castillo, who served as Honorary Starter for the Auto Club 400 at Auto Club Speedway in Fontana, Calif. on Sunday, as well as leading men Carlos Ponce and Christian Meier. Shot at Homestead-Miami Speedway, “Arranque de Pasi�n, La Historia de Ela” is also NASCAR’s first-ever Spanish language original production.
“Novelas are a popular genre for Univision and Hispanic audiences, and we think NASCAR is a very exciting universe for storytelling and unique original projects like ‘Arranque de Pasi�n, La Historia de Ela,'” said Zane Stoddard, NASCAR vice president of entertainment marketing and business development. “We have developed a great relationship with Univision over the last several years, and this project is a wonderful opportunity to introduce Univision’s millions of online and television viewers to the excitement and passion of NASCAR.”